Design Principles

I have to say that I forgot about the design principles and remembered them when I opened my sketchbook and found my design principles papers in it! I focused a lot on the word pair leaving the design principles out.

So for the design principles, we had to choose 3 out of 9 and take pictures of what we think represent them. The pictures that I have taken for the words are ones I took during the trip I took to the streets.

These are the 8 design principles:

  1. Point, line, plane
  2. Rhythm 
  3. Balance
  4. Texture
  5. Framing
  6. Hierarchy
  7. Transparency
  8. Figure
  9. Ground

The ones I chose are:

  1. Rhythm
  2. Scale
  3. Framing


[Click to Enlarge]

Photo title: Unwanted Poles

Unwanted poles

This photo represents the design principle because it shows poles that are put across the road in a straight line and create an interesting rhythm, where the seem to get smaller as they go farther. They are put for the safety of the people on the road but ironically not all drivers like.

Photo title: Zebra


In this photo I see rhythm that the zebra crossing creates when looking at its surrounding that doesn’t show rhythm much. 


Photo title: Mini-Me


I chose this photo to represent the design principle scale, although it only shows one size of the traffic lights, because as drivers and passengers, we got used to looking at the larger ones and wait for the light to change on them . I’ve always thought of these little ones very cute!

Photo title: 80kmh-1


This is another photo that represents the design principle scale because it shows two signs that in reality are the same size but in the photo one looks like the ‘mini-me’ version of the other. 


Photo title: RTA in a box

RTA in a box

This photo represents framing in my opinion because it shows the RTA signage in a frame and the frame is screwed onto the box tightly and the box appears to be in the frame of the camera.

Photo title: Wait


The photo seems to be in a frame clearly,  dark solid frame with some texture. The frame gives what is written in it more attention because the black thick frame makes the content isolated and doesn’t blend with what surrounds it and so gives it more attention.

I noticed when looking at the images that I have when discovering the city is that I didn’t take a lot of photos of type. Here are the few that I took..

DSC07089 DSC07118 DSC07119 DSC07124 DSC07140

Looking at them, almost most of them show scale, where more than one font size are used.

Next to come…The Final Outcome, to be honest it is ready but once I get the green light I will post the process and the outcome inshaAllah..Stay tuned 😉


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